Image to indicate the concept of 'choice'. Sepia toned image of a person standing on gravel wearing Oxford shoes with both feet pointing straight ahead. A pair of arrows are drawn, one in front of each foot, pointing in opposing directions.
Photo by Jon Tyson from Unsplash

Branding is about the impression you create by the choices you make

Helping you make the right choices is what Sleight of Brand is about

When branding works as it’s meant to, it enables

Image of a diamond shape with four points in a deep orange colour Expression

Well crafted brands perform like a tightly-knit, well-rehearsed, multi-section orchestra. Every element has a specific purpose yet must work in unison. Fine-tuning your brand allows you to create the right impression, every time.

Image of a diamond shape with four points in a deep orange colour Orchestration

Every aspect of your business speaks to who you are and what you stand for. THAT is brand. It’s not just *what* you do but also *how* you do. Consistency in your branding helps you build trust with your clients.

Image of a diamond shape with four points in a deep orange colour Intention

Your brand signals who you are, constantly. By making smart, intentional choices, you can ensure your branding says what *you* want it to and attract the right clients by embodying your values at every turn.

Image of a diamond shape with four points in a deep orange colour Cohesion

Your brand exists beyond your logo, pretty colours and great design. It’s the sum total of what people experience when they encounter your brand at any point. Good experience = loyal, returning customers who spread the word about you.

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